Privacy Policy

Last revised: April 22, 2019

This Privacy Policy describes how Alder Boutique LLC and its subsidiaries and affiliates (“Alder New York,” “we,” “us,” and/or “our”) handle personal data we collect online (e.g., through our website) and offline (e.g., through in-person promotional activities) (collectively, the “Services”). This Privacy Policy explains the types of personal data we collect and process, how we may use and share the data, and the choices that are available to you with respect to our handling of your data.


Information We Collect

Information we collect directly from you

We collect the information you provide directly to us, such as when you open an account, place an order, ask to receive emails, or interact with us on social media. The types of personal data we may collect directly from you include:

  • Contact information, such as your name, email address, mailing address, and phone number;
  • Account information, such as your username and password;
  • Billing information, such as credit card details and billing address;
  • Optional information you may choose to provide, such as your date of birth, gender, social handles; and
  • Any other information you choose to provide.


Information about your use of our Services

We collect information about your use of the Services, such as the products you buy or express interest in.

Information we collect from other sources

When you access the Services through a social network, we collect information from the social network in accordance with your settings on the social network. If you interact with us on social media, we will collect information about those interactions. The information we may collect includes your name, picture, and email address. We may also collect information about you from third parties, including mailing list providers and publicly available sources.


Information we collect by automated means

When you visit our sites, we collect certain information automatically. To collect this information, we may use cookies, web beacons, and similar technologies. A “cookie” is a text file that websites send to a visitor‘s computer or other internet-connected device to uniquely identify the visitor’s browser or to store information or settings in the browser. A “web beacon,” also known as a pixel tag or clear GIF, is used to transmit information back to a web server. We may also collect information about your online activities over time and across third-party websites. The information we collect automatically may include:

  • URLs that refer visitors to our websites;
  • Search terms used to reach our websites;
  • Details about the devices that are used to access our websites (such as IP address, browser information, device information, and operating system information);
  • Details about your interaction with our websites (such as the date, time, length of stay, and specific pages accessed during your visits to our websites, and which emails you may have opened); and
  • Usage information (such as the number and frequency of visitors to our websites).
We may associate this information with your Alder New York account if you have one, the device you use to connect to our Services, or email or social media accounts that you use to engage with Alder New York. For more information about how we use cookies click here.

    Advertising and Analytics Services Provided by Others

    We may allow others to provide analytics services and serve advertisements on our behalf across the internet and in mobile applications. These entities may use cookies, web beacons, and other technologies to collect information about your use of the Services and other websites and applications, including your IP address, web browser, mobile network information, pages viewed, time spent on pages or in apps, links clicked, and conversion information. This information may be used by Alder New York and others to, among other things, analyze and track data, determine the popularity of certain content, deliver advertising and content targeted to your interests on our Services and other websites, and better understand your online activity. For more information about interest-based ads, or to opt out of having your web browsing information used for interest-based advertising purposes, please visit www.aboutads.info/choices. European users may opt out of receiving targeted advertising through the European Interactive Digital Advertising Alliance.

    How We Use Your Information

    We may use the information we collect to deliver the products you request, to maintain and customize your account and our interactions with you, and to provide, maintain, and improve our Services. We also use the information we collect to:

    • Communicate with you about our Services, including to tell you about products and services that may be of interest to you;
    • Respond to your requests, inquiries, comments, and suggestions;
    • Facilitate your engagement with the Services, including to enable you to post comments and reviews;
    • Offer contests, sweepstakes, or other promotions;
    • Conduct or administer surveys and other market research; and
    • Protect against, identify, investigate, and respond to fraud or other illegal activity.

    How We Share Your Information

    We may share the information we collect:

    • With service providers that perform services on our behalf, such as those that provide shipment and payment services, customer service, and marketing support;
    • With select partners as a part of co-sponsored promotions;
    • To comply with a legal or regulatory obligation, protect and defend Alder New York's rights or property, protect the safety of our customers and website users or the public, and protect against legal liability;
    • In connection with, or during negotiations of, any merger, sale of company assets, financing, or acquisition of all or a portion of our business by another company;
    • Between and among Alder New York's current and future parents, subsidiaries, affiliates, and other companies under common control and ownership; and
    • With your consent and at your direction.

    When you provide a product review or other user content, that content will be publicly posted. Other users may be able to see your name or other information about you that you post.

    If you are in the United States, we may share information about you with select third parties so that they can communicate with you about products or services that may be of interest to you. If you prefer that we not share your information with such third parties, you may opt out by emailing us at customerservice@aldernewyork.com.

    Your Rights and Choices

    Managing or deleting your Alder New York account

    You may review, update, or modify your account information, including profile and contact information, at any time by logging into your Alder New York account. You may delete your Alder New York account by emailing customerservice@aldernewyork.com.

    Opting out of email marketing

    You may unsubscribe from our promotional emails at any time by following the instructions included in those emails. If you opt out of receiving such communications, note that we may continue to send you non-promotional emails (such as order confirmation emails or emails about changes to our legal terms).

    Restricting cookies

    Most web browsers are set to accept cookies by default. You can usually choose to set your browser to remove or reject browser cookies. Please note that if you choose to remove or reject cookies, this could affect the availability and functionality of our websites.

    Children

    Our Services are not designed for children and do not knowingly collect personal data from children. If you have reason to believe that a child has provided personal data to us, please contact us, and we will endeavor to delete that information from our databases.

    Links to Other Websites and Third-Party Content

    We may provide links to third-party websites, services, and applications, such as Facebook, that are not operated or controlled by Alder New York. This Privacy Policy does not apply to third-party services, and we cannot take responsibility for the content, privacy policies, or practices of third-party services. We encourage you to review the privacy policies of any third-party service before providing any information to or through them.

    The Services may include an activity feed, social media buttons and widgets, such as the Facebook "Like" button or the "Share This" button. Your interactions with these features are governed by the privacy policy of the third-party service that provides the feature.

    Data Retention

    Our retention periods for personal data are based on business needs and legal requirements. We retain personal data for as long as is necessary for the processing purpose(s) for which the data was collected, and any other permissible, related purpose. For example, we may retain certain transaction details and correspondence until the time limit for claims arising from the transaction has expired.

    Changes to Our Privacy Policy

    We may change this Privacy Policy from time to time. If we do so, we will post the updated policy on our sites and will indicate when the Privacy Policy was last revised. If we make any material changes, we will provide you with additional notice. You should periodically review our current Privacy Policy to stay informed of our personal data practices.

    California Privacy Rights

    California law permits residents of California to request notice of how their information is shared with third parties for direct marketing purposes or to opt out of such sharing. If you are a California resident and would like a copy of this notice or to opt out, please submit a written request by emailing us at customerservice@aldernewyork.com.

    Contacting Alder New York

    If you have questions or concerns regarding this Privacy Policy, or would like to update your preferences or information we have about you, please email us at customerservice@aldernewyork.com. We will take reasonable steps to respond to your request.