Meet Our Founders

Nina Zilka & David J.Krause

Best friends and business partners for 10 years, Nina and David share a passion for wellness and design. They founded Alder New York because they saw a need for products that were legitimately clean, and as sleek and cool as they were effective.

Since launching in 2016, Alder New York has become the go-to holistic personal care brand for uncomplicated, high performing skincare and haircare essentials.  

Simply the best

No Dirty Ingredients

What you put on your body matters. That's why we formulate our products with the best herbalist beloved extracts and dermatologist approved ingredients. 

We never use SLS and SLES, parabens, PEGs, formaldehyde and formaldehyde releasing agents, silicone, phthalates and synthetic fragrances, mineral oil, retinyl palmitate, oxybenzone, coal tar, EDTA, BHA and BHT, hydroquinone, triclosan, or triclocarban.

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Ethically Made & Cruelty Free

Doing the Right Thing

We strive to always do the right thing. We are proud to work with local and family owned businesses that provide their employees with a livable wage and safe working conditions.

This ethos extends to animal testing. We do not test on animals and we refuse to sell our products to countries that require it.

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