Why Texture Powder is a Winter Time Staple

Alder New York's Texture Powder works wonders on hair any time of year -it's a cult favorite for a reason. But we've found it's especially helpful during those dreary winter months when it's dark by 4 PM and you're dealing with a completely different set of hair issues than the rest the of year.

Ban Flat Hair

The lack of humidity in the winter can be a nice change of pace- in NYC it's really enjoyable to walk outside and not have your clothes immediately stick to you skin like cling wrap. But the lack of humidity in the air can also lead to limp and weirdly staticky hair. And this issue is only compounded by a winter hat that guarantees you'll have a weird hair shape when you get to your destination.

Leave it to Texture Powder to save the day. "If last-minute plans emerge, I tap a bit of this powder out into my hand and work it into my roots. It’s kind of shocking that in seconds my hair comes back to life. The powder adds bounce and also just makes me feel refreshed," says goop's Jamie Sy-Quia.

Don't Over Dry

The cold winter air can also seriously dry out your hair. This is one of the big reasons we suggest you skip a wash or 2 every week during the winter months- your hair needs more oil and moisture that traditional shampooing can strip away. But none of us want our hair to look greasy. Grooming editor Garrett Munce says "I use Texture Powder for a refresh when it crosses the line from moisturized to oily. It helps absorb excess oil without over drying it like some dry shampoos can." 

Get Out of Bed and Go

Another reason to skip the shower? It is seriously unpleasant to wake up to a pitch black room and freezing temperatures. Winter mornings can make you want to burrow deep into the duvet and skip the shower till March. A swipe of deodorant (aluminum free, of course) and a sprinkle of Texture Powder-which uses shavegrass, and eucalyptus and lime essential oils to deodorize and clean- should give your hair some added bounce for the day minus the walk from your warm bed to the cold bathroom.


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