What's the 411 on Hyaluronic Acid?

When I talk to customers about all the great active ingredients in Alder New York's skincare products, there's one that always makes our customers' eyes widen- hyaluronic acid. It's one of those super star ingredients that people in the know can't get enough of. It draws moisture to your skin, plumps it up, and makes it look more supple and youthful. It even reduces the appearance of fine lines and wrinkles! But that's where most people familiar with the must have ingredient's knowledge ends. So here's the 411 on Hyaluronic acid.

What is Hyaluronic Acid?

Hyaluronic acid is a naturally occurring substance found in our bodies. It's a goo-like substance that lubricates joints, muscles, and cells. It's found in our skin and is crucial in healing wounds and repairing damage. As we age our body produces less, making achy joints and slow wound repair more commonplace.

How is it Used in Skincare?

When it comes to skincare, a salt of hyaluronic acid called sodium hylauronate is used for its ability to attract moisture. HA can hold an insane amount of water compared to its weight, making just 0.1% of sodium hyaluronate in a formula an effective percentage. Serums, masks, moisturizers, and lotions are ideal for the natural humectant. 

Where does it Come From?

HA can be derived from many sources but soy and wheat are often the base for creating naturally occurring HA. It's a white fluffy powder that, when added to water, creates a clear fluid that ranges from a water-like consistency to a thick gel-like substance depending on its molecular weight (the heavier it is, the thicker or gellier it can get.) 

It's an Acid, so Does It Burn or Hurt?

While HA is an acid, it's not nearly as acidic as other acids you might see in skincare products, like alpha hydroxy acids or beta hydroxy acids. It will not hurt, burn, or cause any sort of discomfort, which makes it ideal for all skin types.

Okay! I'm Convinced

If you're looking for hydrated, youthful skin then you need to try Alder New York's hyaluronic acid rich Everyday Face Serum and Everyday Face Moisturizer. Each one is formulated to plump skin and reduce the appearance of fine lines and wrinkles while the serum reduces inflammation, redness, and balances oil. The Moisturizer does way more than hydrate- it nourishes with oatmeal, aloe vera, and sunflower oil while fighting free radicals. To take it one step further, use Alder New York's Hydrating Face Mask for an extra HA punch paired with antioxidant power and gently exfoliating kaolin clay.

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