2017 was a big year for us. Our line of haircare and skincare products were carried in over 50 Urban Outfitters across the county. We launched 5 new products and Goop featured us in their gift guide for the second year in a row. To say the least, we're busy- but don't think that we'll be slowing down anytime soon. We have so much more planned for 2018.
Expanding Our Everyday Skincare System
In 2017 we launched our Everyday Face Serum and Everyday Face Cleanser, the first 2 products in our Everyday Skincare System. This is a 3 product, fully inclusive skincare system that refreshes, enriches, and conditions to keep skin looking healthy and great. Early 2018 will see the final addition to the system, the Everyday Face Moisturizer. It's a skin hydrator and conditioner that will leave your skin feeling silky smooth and majorly hydrated without feeling heavy or greasy. It's gonna be a skincare game changer and we're so excited about it!
Joining You in Your Morning Shower
In addition to launching our Everyday Face Moisturizer, we will launch a new line of shower essentials. Just like our Everyday Skincare System, our new collection of cleansing and conditioning products for your body and hair will start your day out right- vegan, paraben free, SLS free, phthalate free, and PEG free. The collection of shower essentials will be coming out later in the year, just in time for your holiday shopping.
Making Things Easier
We make things with the goal of making life easier for you, our customer. Because no one has time to figure out what products they should use or to search a long ingredient list to make sure a product doesn't contain something that will make them sick. That's our promise when we design our formulas- but we want to take it to the next level. We want the process of shopping for and ordering our products to be easier too. That's why earlier this month we launched new auto ship subscriptions for all Alder New York products and we'll continue to offer this service for all our new releases.
Additionally, we'll be expanding our list of stockist so that you can stop into some of your favorite retailers to pick up your coveted Alder New York products in person.
Growing for the Future
2018 is going to be a big year of growth for Alder New York and we look forward to expanding, accompanying, and simplifying things for you. Thanks for being on the ride with us.