The older I get the faster time seems to move. It feels like just a moment ago Nina and I were art students at Pratt working together on our first project. That was 12 years ago, and if that feels like a moment ago, then this year went by in a blink. 2018 had a lot of firsts for us, from debuting at Indie Beauty Expo, to launching our Everyday Face Moisturizer and travel sizes, to winning some exciting awards!
The Everyday Skincare System Debuts
This year we completed the release of our Everyday Skincare System. We rolled out our first 2 products, Everyday Face Serum and Cleanser, last year. In 2018 we completed the 3rd part of the system with our Everyday Face Moisturizer in July. Shortly after launching, our moisturizer won a Mind Body Green Beauty Award and our cleanser won an Askmen Grooming Award.
See You at The Indie Beauty Expo
In August we debuted our full line at IBE in New York. We met with buyers, press, and independent beauty fans. We were also selected to participate in the first Credo Beauty Pitch, a search to find the next great clean beauty brand- and we won!
We are also nominated for 2 best in show awards for Best Cleanser and Best Packaging (the winners will be announced in January).
Now on Amazon and on the Go
In 2018 we also made the move to make our clean skincare and haircare products even more accessible with the launch of Alder New York on Amazon. Since launching on Amazon, customers have been adding ANY to their carts and enjoying the perks of Prime - got to love that free shipping!
Plus, we launched travel sizes for our Cleanser, Serum, and Moisturizer, making traveling with your favorite skincare products a no brainer. Pop our Everyday Skincare Travel Set in your carry-on with a TSA compliant Face Mask and you'll have flawless skin wherever you're going!