Celebrating LGBTQ+ Pride

As a queer owned brand, Pride month is always a particularly moving time. This year, amidst the protests against police brutality sweeping across the United States, our co-founder David reflects on the significance of Pride in this current moment.

Last month the world saw George Floyd murdered by a white male police officer. He pushed his knee deep into the neck of Floyd as he cried for his mother, exclaiming "I can't breathe." This scene was horrific. Horrific not just because of how disturbing it was to see such cruelty and disregard for another human being but because we have seen it many times before.

Now the longest and largest protest is taking place across the country calling for an end to police brutality and for swift action to dismantle the racist institutions that exist in this country. It's a fitting beginning for LGBTQ+ Pride month. The modern LGBTQ+ rights movement is credited with beginning during the early morning hours of June 28th, 1969 in NYC's Greenwich Village when the police raided the Stonewall Inn. Sick and tired of the constant harassment, the patrons of the NYC gay bar took to rioting. A year later the first Pride march took place.

This year let's remember the origin of the LGBTQ+ rights movement. Let's remember Martha P. Johnson, the black drag queen who founded the Gay Liberation Front. Let's remember Latinx drag queen, Sylvia Rivera, who co-founded Street Transvestite Action Revolutionaries with Johnson. Let's remember the many BIPOC people that fought for queer civil rights. Let's stand with the Black Lives Matter movement and rally behind our marginalized brothers and sisters.

This year, consider joining us in donating to Fair Fight, the NAACP Legal Defense Fund, and Communities United Against Police Brutality. And consider purchasing our Everyday Skincare Set. For the month of June we'll be donating 10% of sales to The Ali Forney Center, a New York based organization dedicated to helping LGBTQ+ Youth. And please vote- it's one of the most powerful actions an American Citizen can take.

Image by Diana Davies/ The New York Public, New York City 1973

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