Alder New York Pops up at Goop Summer Shops

Alder New York Pops up at Goop Summer Shops

Summer is one of our favorite seasons at Alder New York. We love the long sunny days, trips to the beach, and of course, the Goop summer pop ups. In an effort to reach goopies wherever they might be this summer, the ever growing lifestyle brand opened pop up shops in Sag Harbor, NY as well as Aspen, Colorado and we are thrilled that Alder New York products are sitting on the shelves.

A Summer Hair Saver

Goop shoppers will find Alder New York's fan favorite and summer hair saver, Texture Powder, in both locations. This amazing hair volumizing powder is perfect for those days out in the sun when your hair needs a little boost and freshening up sans water, or when your hair is just too limp and needs some more oomph.


Antioxidant Hydrating Power

Aspenites are in for an even bigger treat. Not only does Goop's Aspen shop carry our beloved Texture Powder, but it also stocks our Hydrating Face Mask- a perfectly portioned travel pouch of hydrating and free radical fighting clay face mask. Ideal for parched, dry, or sun burned skin, this mask is formulated with hyaluronic acid to plump and hydrate skin as well as oat straw and spirulina extract to fight off skin damage.


As Chic as it Gets

And of course, like all of Gwyneth Paltrow's ventures, the summer pop ups are as chic and stylish as ever. Not only do they feature Alder New York products, but they also host an assortment of other goop-approved skincare, haircare, wellness, and lifestyle products that any stylish summer vacationer would be more than happy to have.

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