The clean beauty world has an exciting new addition to its high-end roster of shops. Enter Verishop, an e-commerce multi-category concept founded by Imran Khan, former chief strategy officer at Snapchat, and Cate Khan, former senior vice president at Amazon subsidiary Quidsi. Their goal is to create a department store like experience in an online setting, and under the helm of beauty buyer Lindsey Peterson, previously at Violet Grey and Saks Fifth Avenue, they've curated a selection of some of the most innovative and exciting names in clean beauty.
Alder New York Now at Verishop
In addition to their contemporary line up, what also sets Verishop apart from other department store level clean beauty retailers is their no-no list of 25 ingredients that includes the often overlooked category of PEGs and synthetic fragrance. Alder New York has always prided ourselves on our avoidance of PEGs and synthetic fragrance in everything we make, and are thrilled to see those ingredients finally make the list of ingredients to avoid in a store of this caliber. We've worked hard to create high performing formulations that work even better than their non-clean alternatives, and love seeing our line recognized for its truly clean, exceptional products.
The Future of Clean Beauty
We're excited to see how Verishop pushes the clean beauty world forward, and thrilled to be along for the ride!