Why Guys Should Definitely Be Using a Face Serum

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When it comes to my morning routine, time is of the essence. My main goal is to sleep in for as long as possible and walk out the door looking good, smelling fresh, and ready to take on whatever comes my way. Without trying to sound completely sexist, I would imagine that my morning routine is pretty similar to most guys out there. It's about getting the most done with the least amount of work in the shortest amount of time. There's one product, more than any other one out there, that can transform a daily grooming routine with the smallest amount of effort. Using a face serum is the ultimate no-extra-work morning routine upgrade that every guy can benefit from. 

What's a Face Serum?

First of all, you're probably wondering, what is a face serum? Simply put, it's a deeply concentrated liquid that's packed with any combination of anti-aging, hydrating, redness reducing, free radical fighting, oil control, and skin brightening ingredients. It's unlike a moisturizer, which contains ingredients like oils and fats that have a larger molecular structure, to hydrate and protect your skin. A serum is lighter in weight and so can better penetrate the top layer of your skin, making it the most effective skincare product for administering skin beneficial acids, vitamins, and plant botanicals.

When to apply a Serum?

When it comes to your grooming routine, the order of operations is crucial for making every step as effective as possible. You should apply a serum after washing your face, and your skin should be dry or slightly damp, not wet. If you shave daily you should apply a serum post shave and before you apply a post shave lotion, balm, or cream.

When applying a serum a little bit goes a long way. Just a few drops or pumps of a serum is all you need. Apply it first to your fingers, then gentle pat it on to your face. The pressing or patting motion aids in making sure the serum sinks into your skin. After your apply, wait a few seconds until it feels like it's fully absorbed and then follow up with a moisturizer to lock in the serum, add extra hydration, and protect your skin. Repeat everyday for the best results.

What to Look for in a Serum?

When looking for a serum there are a few things to look for to make sure you're getting the best product with the best results. Look for serums that are packaged in a dark bottle; something that's won't let light through. Sunlight will break down the active ingredients and can render them useless. Also check to make sure you're using a water based serum as opposed to an oil based one. Oils are too thick and can cause breakouts, so it's best to avoid them altogether when it comes to serum.

Most importantly look for a serum that's going to multitask for you. Many serums are formulated with a only one single active ingredient. There's no need to have multiple serums when you can get all the active ingredients together. Alder New York's Everyday Face Serum is a good example of a multitasking serum that will hydrate, reduce inflammation, smooth skin and reduce the appearance of fine lines, and fight free radicals.

What are the Benefits of Using a Serum?

To put it plainly, a good serum is going to make you look damn good. It will keep your skin hydrated, reduce visible signs of aging, and keep inflammation in check- so the only giveaway that you had one too many beers the night before is your headache. Serums are the potent skincare stable that handles all your skincare needs before you ever have to worry about them.

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