Goop Gift Opens in Los Angeles

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This time of year can be a little stressful. Between finishing up projects before December 31st, attending holiday parties, and finding the perfect gift for all your people, it can start to feel like you're losing control. Fortunately, the last of your seasonal duties has just been made a little bit easier thanks to the newly opened Goop Gift

This year the lifestyle website and online store, Goop, opened a shop dedicated to finding that perfect gift from their infamous, often ridiculous, but mostly spectacular Holiday Gift Guide. The Santa Monica shop is only open for 24 days (December 1st to the 24th to be exact) and is curated by monikers like "The Cook", "The Traveler", and "The Host," to make it easier for you to find the right gift for the right person. 

The shop also features a personalization station, and gift wrapping so you can give your gift a personal touch and have it in gift giving shape before you walk out the door. And the best part about the new Goop Gift shop is you can find Alder New York's new 11.90-B1 Texture Powder nestled on the shelf between a jar of Goop Beauty Face Cream and a cozy cashmere blanket. The shop really has it all! 


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