Since launching over half-a-decade ago a lot has changed. Advances in skincare science have lead to new, cleaner ingredients and sustainable packaging has become a chic and functional option. After two years of hard work and global supply chain challenges we are so excited to announce the arrival of our new core skincare line.
The new collection features the return of our award-winning Everyday Cleanser, an updated rendition of our Everyday Face Moisturizer- now called Lightweight Moisturizer- and our oil-free Balancing Serum, formerly called Everyday Face Serum. Our Fortifying Face Oil is now called Hydrating Oil, and we brought a new product into the fold: Nourishing Cream. This new face cream is formulated with bakuchiol, a vegan plant extract that mimics the fine line reducing and anti-aging effects of retinol without the negative side effects.
The new line also better addresses our brands efforts to be mindful and responsible for our carbon footprint and our effect on the planet. All our new products are packaged in 30% recycled content plastic bottles and all cartons are now made from 100% recycled FSC certified paper. We have also eliminated several ingredients that were derived from petroleum, and have gone completely phenoxyethonal-free for those who experience skin sensitivity to this preservative.
We are additionally in the final stages of certifying our products with Vegan Action and the Environmental Working Group so you can feel confident that our products are the safest on the market.
We have worked extremely hard to get these new products out and are so thankful to all our customers who have been patiently waiting. We made these changes for you, to make clean skincare easy to use no matter your skin type, age, or ethnicity. It's an exciting new beginning for Alder New York and we want to thank you for being on this journey with us.
All The Best,
Nina & David
Co-Founders of Alder New York