New Texture Powder
The Grooming Shortcut Everyone Should Take
"We like the new Texture Powder from Alder New York. That's the royal "we." The full GQ endorsement."
"In a Pinch, use a dry shampoo like the new Texture Powder from Alder New York. Sprinkle it around the roots and massage it in. It'll bring your hair back from matted, slept-in status to its regular look. No one will notice the difference, which is the whole point." - GQ Magazine, February 2017