Meet Alder New York Customer: Amanda Yogendran


Meet Amanda Yogendran, a Canadian transplant who enjoys running around in nature, morning meditation, and most importantly ANY Natural Hair Powder. We stopped by her Bed-Stuy home to snoop around, take some photos, and ask her the hard hitting questions like "When do you go to bed?"


 

WHERE ARE YOU FROM AND WHERE DO YOU LIVE NOW? 
I grew up in Vancouver, BC (i.e. Canada) but now I’m in Brooklyn, NY.

WHAT DO YOU DO?
I’m a Strategist – which is a fancy way of saying planner, storyteller, consultant, and creative.

WHY DO YOU DO WHAT YOU DO?
Because I get to be all of the above, all at once. I work with organizations to figure out ways to embed sustainability or social impact in their brand. I get to do work that I’m proud of and work with rad, inspiring people every day so I consider myself pretty lucky.

Plus, when you work in "innovation," there’s something really exciting about trying and testing ideas that have never been done before. It’s unchartered territory, which means most of the time you’re making it up, but it’s amazing when ideas work.

WHAT'S YOUR MORNING ROUTINE?
Admittedly, I’ve only recently become a morning person and I’m loving it. It’s still new though, so I don’t actually have a routine, but I will say that on the list of musts are: coffee, makeup, smoothie, Alder New York Natural Hair Powder, bike. I’ve also started morning meditation that has been life changing. It just gives me a second to center myself before I check my email or phone. Breathing. I highly recommend it.



 

WHAT INSPIRES YOU? 
Stories, like real human ones not the fairy tale ones. The other day I watched a video about a surfer and his dog and I balled, I couldn’t help it.

WHAT DO YOU DO TO RELAX? 
Running around in nature has always been the best way to relax; growing up it was so accessible (Canada, duh). But being in Brooklyn makes that a little harder nowadays so I’ve turned to comedy; there’s so much here! Who doesn’t love a good LOL?

WHAT'S YOUR PERFECT WEEKEND?
Something that involves swimming in a body of water. Ideally a beach, but I’m ok with lakes too. If the weather is warm enough a pond will do. But yeah, biking, beach, good food and of course all my friends, that sounds like a great weekend.

WHAT'S YOUR MOST USED ALDER NEW YORK PRODUCT, AND WHY?
Alder New York Natural Hair Powder! Showering doesn’t always make it into my morning routine but the hair powder is my go-to. I carry one around in my backpack whenever I’m biking and I get sweaty (which is all the time).  

HOW WOULD YOU DESCRIBE YOUR STYLE?
Clean, simple and chic. I’m a pretty tactile shopper so I’m drawn to textures and geometric shapes. I’m a big fan of neutrals. If I had a color story it would be: white, olive, peach, charcoal and black.

FAVORITE SONG RIGHT NOW?
Jamie xx, “Good Times” It’s my summer jam. And should be yours too.

AVERAGE BEDTIME? 
Weekdays, I try to be in bed by 11pm; I’m one of those people that needs eight hours of sleep. I take my sleep schedule very seriously.